Bust
Bust - Not your bra size! Take the tape around your back and bring it across the fullest part of your bust. Your arms should be relaxed, down at your sides. You must wear a bra when taking this measurement.

Waist
Waist- This is the smallest part of your waist. Typically it`s an inch or so above your belly button. Also known as the natural waistline.

Hips
Hips- This is the widest part of your hips, across the hipbone. Measurement is taken approximately 7 inches below the natural waistline. This measurement is not needed for full gowns.

Hollow to Hem
Hollow to Hem- This is the length from your hollow ( the hollow just under your neck ) to your heels. (Take the tape from your front, with bare foot ). You should stand upright and your feet should keep together.